LEGO

I worked as Play Invention Director at LEGO's Creative Play Lab, leading a team of toy & game designers and creative technologists in the UK, US and Denmark to explore the opportunities to blend physical toy design with the best that digital play has to offer.

Our focus was at looking at a broad range of digital technologies and play trends to identify exploration spaces to invent new ways to play, with a focus on future products on a 5+ years timeline. We employed rapid prototyping to quickly validate and explore concepts. We utilised a wide range of technologies to achieve this, from machine learning and electronics prototyping platforms, to screen based experiences.

Due to the nature of the work, all of this work is covered by NDA.